How Google-DoubleClick is Exploiting Antitrust Law’s Weak Underbelly

Scott Cleland, President, Precursor LLC

• Google’s brilliant acquisition of DoubleClick represents another critical building block in Google’s shrewd strategy to further dominate the Internet advertising market.
• Google’s “global growth strategy” is the public euphemism for its grand plan to systematically foreclose its potential Internet advertising competition.
• This acquisition of DoubleClick skillfully exploits antitrust law’s weak underbelly, so it is unlikely to be blocked by the Government.
• Google is on path to increasingly dominate and possibly effectively monopolize Internet search in the next several years.
• Google is currently leveraging its search dominance into Internet advertising generally in much the same way Microsoft leveraged its dominance in operating systems into PC software applications (Windows) in the 1990’s.
• Google’s very sophisticated (anti-)competitive foreclosure strategy goes beyond acquisitions to include: share-buying “business partnerships;” systematic theft of intellectual property; systematic click fraud; weak Sarbanes-Oxley internal controls; predatory proposed regulation of broadband competitors; and aggressive competitive arbitrage of privacy law.

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